Commercial Decision Intelligence
Commercial Decision Intelligence
Commercial Decision Intelligence
Better commercial decisions
with AI you can trust
Better commercial decisions
with AI you can trust
Better commercial decisions
with AI you can trust
From where to compete to how to win, Molsaro tests each option
against your market and your P&L, and hands the work to specialist agents.
From where to compete to how to win, Molsaro tests each option
against your market and your P&L, and hands the work to specialist agents.
From where to compete to how to win, Molsaro tests each option
against your market and your P&L, and hands the work to specialist agents.
Built for the decisions your quarter turns on
Price architecture
Across tiers, packs and channels
Promotion plan
What to run, and what to cut
Joint business plan
The annual retailer negotiation
Launch & innovation
Go, no-go, and what it cannibalises
Portfolio & delist
What earns its place on shelf
Annual plan
The number, and the path to it
Go beyond
what you know
Bring your business, your market and the world into one conversation.
Bring your business, your market and the world into one conversation.
Bring your business, your market and the world into one conversation.
AI
AI
Where is our next growth opportunity?
Where is our next growth opportunity?
Molsaro AI
6 SOURCES
Sized every growth pool
Compared share and rivals
Ranked by value
Three opportunities worth €16M a year by 2028.
Three opportunities worth €16M a year by 2028.
01
Grow existing accounts
Grow existing accounts
Account performance
Account performance
Lindenhof and two discounters under-index on Vale 1.5L: €4.2M.
Lindenhof and two discounters under-index on Vale 1.5L: €4.2M.
02
Reach new markets
Reach new markets
Market intelligence
Market intelligence
Austrian still water grows 6% a year with no strong second brand: €7.0M.
Austrian still water grows 6% a year with no strong second brand: €7.0M.
03
Develop the next offer
Develop the next offer
Demand model
Demand model
Sparkling 500ml grows four times faster than still, and Vale has no line: €5.0M.
Sparkling 500ml grows four times faster than still, and Vale has no line: €5.0M.
Ask a follow-up…
Meet Molsaro Agents
Choose an agent for research, monitoring, customer preparation or reporting.
Create your own around the work you need done.
Choose an agent for research, monitoring, customer preparation or reporting.
Create your own around the work you need done.
Choose an agent for research, monitoring, customer preparation or reporting.
Create your own around the work you need done.
Find your agent
Find your agent
Search by task…
Search by task…
RESEARCH
RESEARCH
Market Research
Market Research
Market Research
Explore a market, its players and its potential.
Explore a market, its players and its potential.
View agent
MONITORING
MONITORING
Competitive Intelligence
Competitive Intelligence
Competitive Intelligence
Keep track of the moves that matter.
Keep track of the moves that matter.
View agent
PREPARATION
PREPARATION
Account Preparation
Account Preparation
Account Preparation
Bring the right context to your next conversation.
Bring the right context to your next conversation.
View agent
REPORTING
REPORTING
Executive Briefing
Executive Briefing
Executive Briefing
Turn research and analysis into a clear leadership brief.
Turn research and analysis into a clear leadership brief.
View agent
PRICING
PRICING
Pricing Analyst
Pricing Analyst
Pricing Analyst
Understand price response and the impact of a change.
Understand price response and the impact of a change.
View agent
PROMOTIONS
PROMOTIONS
Promo Optimizer
Promo Optimizer
Promo Optimizer
Find the promotions that deliver the best return.
Find the promotions that deliver the best return.
View agent
GROWTH
GROWTH
Growth Finder
Growth Finder
Growth Finder
Uncover opportunities across markets and channels.
Uncover opportunities across markets and channels.
View agent
MONITORING
MONITORING
Brand Guardian
Brand Guardian
Brand Guardian
Track brand health, performance and market share.
Track brand health, performance and market share.
View agent
Need something specific?
Need something specific?
Describe the work you want an agent to take on.
Describe the work you want an agent to take on.
Our platform
Understand what moved the business, test the options and plan what comes next, on your own data and models.
Understand what moved the business, test the options and plan what comes next, on your own data and models.
Analytics & Insights
Explain what moved revenue, margin and share, down to the driver, retailer and region behind each change.
Explain what moved revenue, margin and share, down to the driver, retailer and region behind each change.
AK
AK
Gross profit bridge
Gross profit bridge
Germany
Germany
Q3 2026 vs Q3 2025
Q3 2026 vs Q3 2025
All retailers
All retailers
Share
Share
Gross profit · Q3 2026
Gross profit · Q3 2026
€44.6M
€44.6M
▲ €3.4M · +8.3%
▲ €3.4M · +8.3%
Where volume grew
Where volume grew
Less
Less
More
More
What drove gross profit growth in Q3?
What drove gross profit growth in Q3?
AK
Gross profit bridge
Germany
Q3 2026 vs Q3 2025
All retailers
Share
Gross profit · Q3 2026
€44.6M
▲ €3.4M · +8.3%
Where volume grew
Less
More
What drove gross profit growth in Q3?
AK
Gross profit bridge
Germany
Q3 2026 vs Q3 2025
All retailers
Share
Gross profit · Q3 2026
€44.6M
▲ €3.4M · +8.3%
Where volume grew
Less
More
What drove gross profit growth in Q3?
Simulation
Run any price, promotion, range or launch through your market and your P&L before you commit.
Run any price, promotion, range or launch through your market and your P&L before you commit.
AK
AK
Vale 1L price increase
Vale 1L price increase
Germany
Germany
Sep–Dec 2027
Sep–Dec 2027
● Saved
● Saved
Share
Share
MOVE
MOVE
Vale 1L · shelf price
Vale 1L · shelf price
€1.29
€1.29
€1.34
€1.34
+4%
+4%
−10%
−10%
0
0
+10%
+10%
Starts
Starts
1 Sep 2027
1 Sep 2027
Retailers
Retailers
All 6
All 6
Competitor prices
Competitor prices
Held
Held
Add to plan
Add to plan
Gross profit · Sep–Dec 2027
Gross profit · Sep–Dec 2027
+€2.2M
+€2.2M
likely €1.7–2.7M
likely €1.7–2.7M
● Strong model support
● Strong model support
Net sales
Net sales
+€1.4M
+€1.4M
€1.0–1.8M
€1.0–1.8M
Volume
Volume
−2.1%
−2.1%
−2.8% to −1.6%
−2.8% to −1.6%
Market share
Market share
−0.4 pts
−0.4 pts
−0.6 to −0.2 pts
−0.6 to −0.2 pts
What if we take Vale 1L up 4% from September?
What if we take Vale 1L up 4% from September?
AK
Vale 1L price increase
Germany
Sep–Dec 2027
● Saved
Share
MOVE
Vale 1L · shelf price
€1.29
€1.34
+4%
−10%
0
+10%
Starts
1 Sep 2027
Retailers
All 6
Competitor prices
Held
Add to plan
Gross profit · Sep–Dec 2027
+€2.2M
likely €1.7–2.7M
● Strong model support
Net sales
+€1.4M
€1.0–1.8M
Volume
−2.1%
−2.8% to −1.6%
Market share
−0.4 pts
−0.6 to −0.2 pts
What if we take Vale 1L up 4% from September?
AK
Vale 1L price increase
Germany
Sep–Dec 2027
● Saved
Share
MOVE
Vale 1L · shelf price
€1.29
€1.34
+4%
−10%
0
+10%
Starts
1 Sep 2027
Retailers
All 6
Competitor prices
Held
Add to plan
Gross profit · Sep–Dec 2027
+€2.2M
likely €1.7–2.7M
● Strong model support
Net sales
+€1.4M
€1.0–1.8M
Volume
−2.1%
−2.8% to −1.6%
Market share
−0.4 pts
−0.6 to −0.2 pts
What if we take Vale 1L up 4% from September?
Optimization
Find the prices, promotions and mix that best meet your targets, within your budget and rules.
Find the prices, promotions and mix that best meet your targets, within your budget and rules.
AK
AK
Promotion plan 2027
Promotion plan 2027
Germany
Germany
6 retailers
6 retailers
214 promotions
214 promotions
Optimized
Optimized
Share
Share
Objective · Maximize gross profit
Objective · Maximize gross profit
Budget · €38M
Budget · €38M
Volume ≥ 2026 −1%
Volume ≥ 2026 −1%
Each retailer ≥ 80% of 2026 spend
Each retailer ≥ 80% of 2026 spend
Gross profit
Gross profit
Gross profit · same budget
Gross profit · same budget
+€4.1M
+€4.1M
€61.3M → €65.4M
€61.3M → €65.4M
Spend by mechanic
Spend by mechanic
2026 plan
2026 plan
46%
46%
24%
24%
18%
18%
12%
12%
Optimized
Optimized
30%
30%
34%
34%
24%
24%
12%
12%
Deep discounts
Deep discounts
Feature
Feature
Display
Display
Multibuy
Multibuy
Maximize gross profit on the same €38M budget.
Maximize gross profit on the same €38M budget.
AK
Promotion plan 2027
Germany
6 retailers
214 promotions
Optimized
Share
Objective · Maximize gross profit
Budget · €38M
Volume ≥ 2026 −1%
Each retailer ≥ 80% of 2026 spend
Gross profit
Gross profit · same budget
+€4.1M
€61.3M → €65.4M
Spend by mechanic
2026 plan
46%
24%
18%
12%
Optimized
30%
34%
24%
12%
Deep discounts
Feature
Display
Multibuy
Maximize gross profit on the same €38M budget.
AK
Promotion plan 2027
Germany
6 retailers
214 promotions
Optimized
Share
Objective · Maximize gross profit
Budget · €38M
Volume ≥ 2026 −1%
Each retailer ≥ 80% of 2026 spend
Gross profit
Gross profit · same budget
+€4.1M
€61.3M → €65.4M
Spend by mechanic
2026 plan
46%
24%
18%
12%
Optimized
30%
34%
24%
12%
Deep discounts
Feature
Display
Multibuy
Maximize gross profit on the same €38M budget.
Forecasting
Project demand by product, customer, channel and market, with the range every plan needs.
Project demand by product, customer, channel and market, with the range every plan needs.
AK
AK
Demand forecast · Vale 1L
Demand forecast · Vale 1L
All retailers
All retailers
Weekly
Weekly
Next 52 weeks
Next 52 weeks
✓ Best of 12 models
✓ Best of 12 models
Share
Share
Cases · next 52 weeks
Cases · next 52 weeks
5.12M
5.12M
▲ 4.8% vs last year
▲ 4.8% vs last year
likely 4.86–5.38M
likely 4.86–5.38M
Actual
Actual
Forecast
Forecast
80% range
80% range
95% range
95% range
Forecast Vale 1L for the next 52 weeks.
Forecast Vale 1L for the next 52 weeks.
AK
Demand forecast · Vale 1L
All retailers
Weekly
Next 52 weeks
✓ Best of 12 models
Share
Cases · next 52 weeks
5.12M
▲ 4.8% vs last year
likely 4.86–5.38M
Actual
Forecast
80% range
95% range
Forecast Vale 1L for the next 52 weeks.
AK
Demand forecast · Vale 1L
All retailers
Weekly
Next 52 weeks
✓ Best of 12 models
Share
Cases · next 52 weeks
5.12M
▲ 4.8% vs last year
likely 4.86–5.38M
Actual
Forecast
80% range
95% range
Forecast Vale 1L for the next 52 weeks.
Planning
Turn the chosen strategy into a plan, with owners, budgets, milestones and a calendar.
Turn the chosen strategy into a plan, with owners, budgets, milestones and a calendar.
AK
AK
2027 commercial plan
2027 commercial plan
Germany
Germany
All teams
All teams
AK
AK
JM
JM
LS
LS
TE
TE
RW
RW
Share
Share
Gross profit in the plan
Gross profit in the plan
€4.6M
€4.6M
3 initiatives · 12 actions · 5 people
3 initiatives · 12 actions · 5 people
In progress
In progress
Agree 38 new listings with Nordmarkt
Agree 38 new listings with Nordmarkt
AK
AK
Anna K. · due 14 Feb
Anna K. · due 14 Feb
Planned
Planned
Brief the agency on Sparkling 500ml
Brief the agency on Sparkling 500ml
JM
JM
Jonas M. · due 3 Mar
Jonas M. · due 3 Mar
Planned
Planned
Update price lists for September
Update price lists for September
LS
LS
Lena S. · due 31 Jul
Lena S. · due 31 Jul
Turn the chosen scenarios into the 2027 plan.
Turn the chosen scenarios into the 2027 plan.
AK
2027 commercial plan
Germany
All teams
AK
JM
LS
TE
RW
Share
Gross profit in the plan
€4.6M
3 initiatives · 12 actions · 5 people
In progress
Agree 38 new listings with Nordmarkt
AK
Anna K. · due 14 Feb
Planned
Brief the agency on Sparkling 500ml
JM
Jonas M. · due 3 Mar
Planned
Update price lists for September
LS
Lena S. · due 31 Jul
Turn the chosen scenarios into the 2027 plan.
AK
2027 commercial plan
Germany
All teams
AK
JM
LS
TE
RW
Share
Gross profit in the plan
€4.6M
3 initiatives · 12 actions · 5 people
In progress
Agree 38 new listings with Nordmarkt
AK
Anna K. · due 14 Feb
Planned
Brief the agency on Sparkling 500ml
JM
Jonas M. · due 3 Mar
Planned
Update price lists for September
LS
Lena S. · due 31 Jul
Turn the chosen scenarios into the 2027 plan.
From the first question to the committed plan.
Four reasons commercial teams move their pricing, promotion, portfolio and account decisions onto Molsaro.
Grow your business faster
Find the growth that is already available in your price, mix, promotion and assortment — and know what each point of it is worth before you go after it.
Simulate anything.
Test everything.
Price, pack, promotion, launch, delist, trade terms — every option modelled against your own demand response, with the range around it.
Autonomous optimization and improvement
Specialists that keep watching after the decision is made — finding the leaks, testing the next move, and getting sharper with every cycle.
From insights and planning to action
The evidence, the plan and the finished deliverable in one place — so the answer arrives as work your team can take into the room.
Enterprise-grade security and data protection
Enterprise-grade security and data protection
Enterprise-grade security and data protection
Built to meet enterprise requirements for security, privacy and data governance.
Built to meet enterprise requirements for security, privacy and data governance.
Data security
Data security
Protection for sensitive business data, with access aligned to your organization.
Protection for sensitive business data, with access aligned to your organization.
Explainable AI
Explainable AI
See the sources, assumptions and drivers behind your analysis and recommendations.
See the sources, assumptions and drivers behind your analysis and recommendations.
Data governance
Data governance
Consistent, traceable business data across analysis, planning and execution.
Consistent, traceable business data across analysis, planning and execution.
FROM MOLSARO
FROM MOLSARO
News, stories, and resources
Practical ideas for connecting pricing, demand and the decisions that follow.
Practical ideas for connecting pricing, demand and the decisions that follow.
Commercial Workflows
Commercial Workflows
Promotion effectiveness should decide the next investment. →
Promotion effectiveness should decide the next investment. →
Commercial Workflows
Commercial Workflows
A forecast is stronger when it becomes the decision baseline. →
A forecast is stronger when it becomes the decision baseline. →
Commercial Workflows
Commercial Workflows
A better account plan starts with shared commercial context. →
A better account plan starts with shared commercial context. →
Commercial AI
Commercial AI